Privacy Policy

Effective Date: 11/1/17

Springbot, Inc. (“Springbot”, “we”, “us”, or “our”) recognizes the importance of privacy. We streamline the process of automating, analyzing, and personalizing an eCommerce store’s marketing campaigns through an all-in-one platform and data-driven marketing recommendations (collectively, the “Services”). In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about visitors (“Visitors”) to our website www.springbot.com and any related subdomains (collectively, the “Site”); users who have registered accounts with us to use our Services (“Customers”); and the end users of our Customers’ eCommerce stores or individuals that Customers may wish to market to using our Services (“End Users”). Our use of “you” refers collectively to Visitors, Customers, and End Users.

By using any of our Services, Visitors and Customers agree that their information, including personal information, will be collected, used, and disclosed as described in this Privacy Policy. Their use of our Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. We have no direct relationship with End Users, however, so our Customers are solely responsible for ensuring that they have the appropriate permission for us to collect, use, and disclose information about End Users.

Information We Collect

How We Use Information

How We Disclose Information

Cookies and Other Tracking Mechanisms

Third-Party Analytics

Do Not Track Disclosure

Interest-Based Advertising

Third-Party Collection

Security

Your Choices

Your California Privacy Rights

Children

Contact Us

Changes to this Privacy Policy

Information We Collect

We collect information about you directly from you, from third parties, and automatically through your interaction with our Services. We may combine information that we collect from these various sources.

  • Information We Collect Directly from You. We may collect information about you directly from you. For example, if you create an account with us, we will collect your name, email address, password, and store URL; if you pay for any Services, we will also collect your payment card information and billing address. We will also collect any other information that you provide to us through our Services, such as your name, email address, and the contents of your message if you contact us through our Site.
  • Information We Collect from Third Parties. We may collect information about you from third parties. For example, if you are an End User, we will collect information about you from our Customers. We will also collect information about you from social media platforms, data aggregators, and providers of marketing services. Springbot is not responsible for the privacy practices of third parties from which it receives information about you. Please see our Third-Party Collection section below for more information.
  • Information We Collect Automatically. We automatically collect information about you through your use of our Services, including, without limitation IP address, location, browser type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, device ID, and activities within our Services (e.g., links you click, searches you run, etc.). Please see our Cookies and Other Tracking Mechanisms section below for more information. In addition, we also automatically collect information about your use of our Services, such as transaction data (e.g., date and time of purchase, amount of purchase), product data (e.g., product purchased, category of product purchased), and behavioral data (e.g., time spent engaging with a particular product).

How We Use Information

We use the information that we collect, including personal information, for the following purposes:

  • Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features or services; to perform technical operations, such as updating software; and for other customer service and support purposes.
  • Research and Analytics. To analyze how you interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.
  • Marketing and Communications. To communicate with Customers about their use of our Services, including to send them updates, respond to their inquiries, and provide them with news and newsletters, special offers, promotions, and other information we think may interest them, and for other informational, marketing, or promotional purposes. Our communications with Customers may include communications via email. Please see our section regarding Your Choices for more information about how to change your communications preferences.
  • Protecting Rights and Interests. To protect the safety, rights, property, or security of Springbot, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Springbot, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or our Terms of Use.
  • Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a governmental authority.

How We Disclose Information

We disclose the information that we collect, including personal information, as described to you at the time of collection or as consented by you before disclosure, or as follows:

  • Affiliates. We may disclose information to current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy.
  • Service Providers. We may disclose information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may disclose information to partners in our data co-op to help Customers expand their markets.
  • Customers. We may disclose information about End Users to our Customers for purposes of providing our Services.
  • Other Unaffiliated Third Parties. We may disclose your information to third parties, including so that those third parties may send marketing information to you.
  • Business Transfers. We may disclose information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.
  • Protecting Rights and Interests. We may disclose information to protect the safety, rights, property, or security of Springbot, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Springbot, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or our Terms of Use.
  • Legal Compliance. We may disclose information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a government official.
  • Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information for marketing, advertising, research, compliance, or other purposes.

Cookies and Other Tracking Mechanisms

We or our service providers use cookies and other tracking mechanisms to track information about how you use our Services. We or our service providers may combine this information with other information, including personal information, we collect about you.

Cookies. Cookies are alphanumeric identifiers that we transfer to a computer’s hard drive through a web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process or to allow us to track your activities while using our Services. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers provides information about how to prevent a computer from accepting new cookies, how to have the browser notify upon receiving a new cookie, or how to disable cookies altogether. Users who disable cookies will be able to browse certain areas of the Services, but some features may not function.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags) in connection with our Services to, among other things, track user activities, help us manage content, and compile statistics about usage of our Services. We and our service providers also use clear GIFs in HTML emails to you, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third-Party Analytics

We may use third-party analytics companies, such as Google Analytics, to evaluate use of our Services. We or our service providers use these tools to help us understand use of, and to improve, our Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (“LSOs”), to perform their services. To learn more about Google’s privacy practices, please see the Google Privacy Policy; to opt out of being tracked by Google Analytics, you can download the Google Analytics Opt-out Browser Add-on.

Do Not Track Disclosure

Our Services do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies).

Interest-Based Advertising

We use third parties such as network advertisers to display advertisements on our Services, to assist us in displaying advertisements on third-party services, and to evaluate the success of advertising campaigns. You may opt out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).

Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Services or other services. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextual advertising). Also, if your browsers are configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt out may no longer be effective.

Third-Party Collection

Our Services may contain links to third-party websites and applications or integrate with services provided by third parties. Any access to and use of such linked websites, applications, or third-party services is not governed by this Privacy Policy but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, and we encourage you to read their privacy policies.

Security

We have taken steps to help protect the personal information we collect. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your devices by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private.

Your Choices

Updating or Deleting Personal Information. Visitors and Customers may correct or delete the personal information that they provide to us by emailing us at support@springbot.com and describing their request to update or delete their personal information. Please note that we may retain certain information about them as required by law or as permitted by law for legitimate business purposes (e.g., in accordance with our record retention policies or to enforce our Terms of Use). End Users who wish to correct or delete the personal data that we use on behalf of Customers should contact the Customer with which they interact to make such a request.

Opting out of Email Communications. We may send periodic promotional or informational emails to Visitors and Customers. Visitors and Customers may opt out of such communications by following the opt-out instructions contained in the email or contacting us at the Contact Us information below. Please note that it may take up to 10 business days for us to process opt-out requests. If Visitors or Customers opt out of receiving marketing emails from us, we may still send them non-promotional emails (e.g., about their account with us). If you are an End User that receives emails from one of our Customers and you no longer want to be contacted by that Customer, please unsubscribe directly from that Customer’s communication or contact the Customer directly to update your email preferences.

Your California Privacy Rights

If you are a California resident you may request from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request via email to support@springbot.com. In your request, please attest to the fact that you are a California resident and provide a current California address for your response.

Children

Our Services are not targeted to children under thirteen (13) years of age, and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such personal information from our systems.

Contact Us

If you have questions about the privacy aspects of our Services or for further information about our data privacy policies and practices, please contact us at support@springbot.com or 404-487-6672.

Changes to this Privacy Policy

This Privacy Policy is current as of the Effective Date set forth above. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Policy on our Site.