Feature Spotlight: Manage and Prove Your Social ROI All in One Place with Springbot’s Social Hub
One of the core features of our platform is robust social media management and reporting capabilities. Over the past months, we’ve worked to gather extensive customer feedback and industry best practices to create a new and improved one-stop-shop for all of your store’s social media management and reporting.
Our new Social Hub gives you more control over the content, timing, and reporting of every action you take (ie. posts created) across your social channels. You can then see how they work together to contribute to your overall revenue goals and how they compare to other channels in your marketing strategy. Let’s take a closer look:
What does it do?
Mobile Access. Ever been at an event for your store and wanted to quickly snap and post a photo to social? Because Social Hub is optimized for mobile, you can post your content on the go and even access all of your reporting.
Social Recommendations. Not sure what to post? Next to the post editor you’ll find the Idea Hub which provides you with suggestions and templates for social media posts based on the time of day, week, and year.
Powerful Analytics. In the Analytics Hub module we capture all of the engagement stats for your recent posts and make every link that you post trackable. This way, you can easily determine if your links on social are driving revenue for your store. In your View Tab which houses your store’s analytics, you’ll find reporting that includes high level stats like clicks, orders generated, click-through conversions, average order value, and ROI of each channel. Drill down deeper into each channel to see these stats for each of your top social posts, individual orders coming from social by channel, customer demographics, the most popular products, and top referring URLs.
Calendar. Social Hub integrates with Facebook, Twitter, and Pinterest as well as your store’s product catalog to post, review, edit, and analyze every action taken. When creating a post, you have the option to add links, images, and products to your post and schedule it using the drop-down calendar. You’ll see all of your scheduled posts for the day, week, or month across every channel in the Marketing Calendar module.
What does it look like?
How does this help me?
As you grow your store’s social media strategy, juggling the various login information and separate browser windows for each channel is overwhelming and inefficient. Social Hub brings all of your favorite social channels into one dashboard and allows you to directly attribute revenue to your efforts.
This means you’ll have access to your social media ROI without spreadsheets or time consuming templates. All of this information is crucial for knowing what kinds of content not only resonates with your audience, but also what kind leads to more sales.
To hear more about how Social Hub works and see it in action, register for our upcoming Webinar Series, “Plot Your Social Media Domination Plan with Springbot.”
June 16 at 2 p.m. EST – Part one of the webinar series will focus on Social Hub and Advanced Shoppable Instagram along with a live demonstration of each feature.
June 23 at 2 p.m. EST – Part two will examine how to define success in social media including benchmarks of a successful campaign and walks through seven easy steps to increase social engagement.
Register here to reserve your spot for the series!