How Not to Be The Goldilocks of Ecommerce Marketing
“Once upon a time, there was a girl named Goldilocks. She went for a walk in the forest. Pretty soon she became lost. Later she came upon a house. She knocked and, when no one answered, she walked right in. And then when confronted by the owners of the house, she ran away.”
Everybody knows the story of Goldilocks and The Three Bears. Whether it’s something that you had read to you or maybe you read it to someone, it’s something that we can all understand; the process of finding what is “just right.”
In the Woods…
In today’s world of competitive eCommerce marketing,it’s easy to get lost in the woods to know if you’re really “finding” what is the best tactic for your store; especially as the number of marketing tools and channels grow daily. We know that you don’t have the time to spend traipsing through woods; figuring out what channels are the “hottest” and which channels are the “coldest.”
You’d get nothing done.
At Springbot, we’re constantly speaking with our customers and partners so that we can stay on top of all the marketing tends and channels out there. That is why we recently announced our two newest integrations with Instagram and Amazon – making your marketing world all the easier to navigate. With Springbot, we help clear out the guess work of what’s out there and simplify it by offering everything you need in one place so that you have the clearest path to conversion, and avoid getting lost in the woods.
This Porridge is …
You spend all this time coming up with content, and then getting it ready to serve out to your customers through various channels, like email and social. You want to make sure that you don’t burn them by giving them irrelevant content that they don’t need when they don’t need it. But you also want to make sure that when you do have valuable content to share with them, it’s not served up cold (or too late), i.e. after they have made a purchase somewhere else.
Like Goldilock’s porridge, you don’t want it too hot or too cold; you want the right content to reach your customers at just the right time. But how can you know the right time to reach out?
With Springbot’s automated triggered emails and retargeting with AdRoll, we can help you stay top of mind at just the right time. So let us worry about serving up the content you come up with. We will make sure that it gets to your customers where they can see it and at just the right time. The better you serve your message, the more likely they are to come back for seconds.
This Chair is …
One of the most common things that we hear is that they (our customers) don’t want to overload their customers with marketing messages. They’re paralyzed by the idea of doing too much or of doing too little. And sometimes they think, like Goldilocks, that they have found what is “just right” – only to have broken Baby Bear’s chair into itty bitty pieces.
Sometimes the best thing is to give yourself room to grow and constantly test new channels and content. The key is to make sure you aren’t doing too much or too little, but how?
This is where Springbot’s recommendations come in. These automated data-driven recommendations help you better increase your marketing conversation rates – which ultimately helps you to improve your sales. For example, we can tell you how your automated triggered emails are performing and make recommendations to help you constantly improve them.
With Springbot’s automated recommendations, we will let you know when to make the push forward and make marketing improvements so you can increase sales without having you crash to the floor.
This Bed is …
Not every customer is the same, we know it and you know it. But a lot of the time the options and strategies out there are designed to appeal to the great majority. So why, if everyone knows that their customers aren’t all carbon copies, do they still try a singular approach?
It might be because they don’t know another way to appeal to the various segments of customers, like men vs women or those that have purchased before vs those that have never purchased.
Our unique eCommerce marketing platform offers leading customer segmentation and analytics (and much more) to provide deep insights into your store’s customers – allowing you to better understand who they are and how they purchase. This allows you to fine-tune your marketing messages based on what products are popular and what content and marketing campaigns are being well received. Even better, we help you segment your customers so that you can easily send them a message that that is “just right” for them – helping you to put to bed another successful marketing campaign.
Once upon a time, there were too many ways to reach your customers. Now there’s Springbot – the “just right” solution for your eCommerce marketing needs. And unlike Goldilocks who when found what was “just right” and then ran away, we will make sure you, your marketing and your customers stick around. Schedule your demo today and learn how we can help.