Growing ecommerce brands choose Springbot over Mailchimp to drive sales fast.

At a Glance

While Mailchimp may have name recognition, they don’t reign supreme in ecommerce marketing. Mailchimp is a great option for small businesses sending newsletters to keep email subscribers engaged. But if you’re a small ecommerce merchant, you need a powerful, integrated platform to help you drive sales. That’s where Springbot comes in. Our ecommerce email marketing tool and team of experts make marketing simple, even for novices. Read on to find out how exactly our platforms compare.

Built for Ecommerce

Springbot’s email marketing platform was created for ecommerce, and ecommerce only. Our email features are designed to help you drive sales.

Stores using Springbot Email have generated more than $500 million in campaign revenue.

You’ll find that Mailchimp is a one-size-fits-all email marketing platform used by all types of businesses. We know Mailchimp’s free plan may seem enticing when you are early in growing your business. But with limited email sends caps and email automations, it’s not designed to help your ecommerce business grow.

With Springbot, you can make the most out of your email marketing with unlimited email sends and set-it-and-forget-it emails, called email automations, that can generate up to 320% more revenue for your store than one-off emails.

Within just a few minutes, you can launch email automations that reach users who abandoned their shopping cart and recover 3%–14% of lost sales on average. And this is just one of the email automations that Springbot offers.

Springbot Email creates five of these high-converting email automations (e.g. Welcome, Abandoned Cart, etc.) for you with custom colors, fonts, and images that match your brand. You’ll also get a master email template and an email sign-up form, saving you a ton of time and with no extra costs involved.

These tools are crucial for ecommerce businesses and will boost your sales and email list growth faster.

Outside the Inbox

Springbot powers growth and revenue for small ecommerce merchants across their core marketing channels with a single, robust platform. Mailchimp just doesn’t compete.

With Springbot, your brand can advertise to potential customers and retarget existing ones via Facebook ads, Instagram ads, Google ads, and AdRoll ads. Stores using Springbot Ads have generated more than $250 million in revenue at an average of 25x return on ad spend.

Mailchimp has a limited paid ads offering but you’re on your own with their self-serve model. We know business owners have too much on their plate to worry about guessing which campaign types, audiences, images, and copy will work best. So, our paid ads experts are available to drive the strategy, design, and management of your ad campaigns to make sure you get the most out of your budget.

Text message marketing has quickly become a crucial channel for growing ecommerce stores to increase engagement and drive sales. With average open rates of over 90%, Springbot SMS helps get your message across, convert abandoned carts, turn one-time buyers into subscribers, and much more. Mailchimp customers have to purchase SMS marketing through a 3rd party provider. More apps to manage means more time spent figuring things out and ambiguity about where to go for support.

Springbot also offers a unique Data Exchange feature that allows our customers to apply lookalike audiences to email campaigns and reach prospects who were previously beyond their reach. Mailchimp does not offer this feature.

Customer Success & Support

Springbot has a team of experienced ecommerce experts dedicated to helping you understand the tools you need to quickly and easily grow your online business. We realize that ecomm business owners wear many hats, so we’re here to coach you on strategy and best practices and how to apply them to your business. It’s like having your own marketing team any time you need one.

As a new customer, you’ll get a live one-on-one onboarding session to help you get started as quickly and smoothly as possible. We offer dedicated account management and you can connect with our team via email, phone or live chat Monday through Friday. You won’t be left to figure things out on your own.

Not every store has the time or the know-how to design their own emails and ads. So, depending on your plan, you’ll also get a dedicated email and paid ads strategist to help you design and execute campaigns that make your brand shine and drive traffic and sales.

Mailchimp’s support is limited and isn’t tailored to your unique needs. So, this is an area where Springbot really takes the cake.

Real Brands, Real Results

Don’t take our word for it. Here’s what store owners who have made the switch from Mailchimp to Springbot have to say.

“We came on board with Springbot early last year. It has been an amazing step for us. It replaced Mailchimp, and we picked up a lot of other bonus things in the deal. We have remarketing, winback emails, social posting. I can’t say enough good things, it has been well worth the money we spend on it each month. I am always hesitant to drop a lot of money, but this is really a no brainer. The customer service is top notch, they took care of the setup as well as the changeover when I moved from Magento to Shopify.” – Nature’s Fabric

“I have been with Springbot for almost a year and would highly recommend the platform and service. Since I switched from Mailchimp, my email list has doubled, my open rates have improved and monthly sales have steadily increased. Out of the gate, there is absolutely work to do to get things set up and they don’t sugar coat that. While much of the onboarding was smooth – we had a few obstacles to work through, and I’m thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.” – Gianine Bikini

“Springbot has been amazing to work with! They help you every step of the way. The customer service is amazing. If you’re using Mailchimp or another email platform, switch! It’s worth the investment!” – Bondi Band