Understand the Importance of Revenue Attribution for Social Media

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. That’s we are breaking down what revenue attribution means, types of attribution and, of course, the importance of understanding revenue attribution by social channel in our latest webinar, Guide to Understanding Revenue Attribution for Social Media Marketing. Watch the video and learn how you can analyze the good and the bad when it comes to social content, determine what is important, what might be a waste of time and how to track it all.