CASE STUDY
“At first, I thought, what’s the relevance of email? Turns out, it’s incredibly relevant. Having a team that is able to put together very elevated and high-end looking emails that are driving people directly to that product – no doubt there’s a correlation between that marketing tactic and the sales generated.” – Sally Brown, COO
500+
NEW EMAIL
SUBSCRIBERS
314 X
ROI
FROM ADS
270+%
INCREASE IN BLACK
FRIDAY REVENUE
Launched a new website just before the holidays that was generating high volumes of site traffic. There was untapped potential from these unknown visitors and needed help creating a marketing plan of action for the holiday season and beyond.
The opportunity? Drive traffic to Hammock Gear’s site reaching new visitors over the holiday and turn them into lifelong customers. Springbot had huge potential to help Hammock Gear reach new site visitors and boost their marketing return on investment.
Hammock Gear is a small manufacturing company established in 2009 using BigCommerce, in Co-Founder and CEO Adam Hurst’s basement in Columbus, Ohio. Fast-forward ten years later, and Hammock Gear is an exploding brand in the outdoors industry; selling everything from standard tree hammocks, to ground camping materials and insulation accessories..
INDUSTRY
Outdoor Goods
SHOPPING CART
Shopify
Working with Springbot’s Team, Hammock Gear increased their AdRoll budget, implemented Onsite Abandonment and created new email campaigns in time for the holiday season. “The holiday season was quickly approaching and I had to hustle to try to use all of the resources I could to drive people to our new site. I knew we had Springbot as a resource, and I was ready to learn more about the features and use the platform to its full potential!” says Sally.
To zero-in on Hammock Gear’s 2018 holiday success, we compared it to their 2017 holiday data, before they implemented an arsenal of Springbot’s tools. Overall, Hammock Gear increased their holiday revenue by 14 percent. And Hammock Gear’s Black Friday – Cyber Monday weekend revenue increased by 164 percent! “We’ve absolutely obliterated last year’s sales!” says Sally. The numbers definitely don’t lie: Hammock Gear crushed the holiday season.
