CASE STUDY
“After my experience on the TV show BBQ Pitmasters, I knew I had something really special growing. While building Meat Church, I partnered with Springbot to help me keep in touch with fans and customers. Through the platform, I was able to use its signup forms and automations to grow my customer list and reach people all over the country. The time I save using Springbot allows me and my team the ability to grow the brand in other ways and keep having fun while we’re doing it.” – Matt Pitman, Owner & Founder
Success at a Glance.
4.5 X
INCREASE IN
YTD REVENUE
5%
AVERAGE CLICK
THROUGH RATE
30%
AVERAGE EMAIL
OPEN RATE
40,000
NEW SUBSCRIBERS
AQUIRED
The Summary.
Meat Church was looking to stand out from their competitors. Using Springbot to help execute their marketing strategy, this Texas-based BBQ brand delivered unique content to their customers, grew their fanbase and saw an amazing revenue increase in just one year.
The Brand.
Meat Church wanted to grow their subscriber and audience count organically and deliver original, amazing emails to their new fans and customers.
INDUSTRY
Food & Beverage
SHOPPING CART
Shopify
The Solution.
Leveraging the Springbot platform, Meat Church built and deployed online ads that brought new traffic to their eCommerce store. To help capture these new visitors, they also implemented a signup form to collect their data. Then, working with Springbot’s Email Campaign Services, the brand conceived unique email messaging that was brought to life by the Springbot team, and sent out to their new fans and existing customers.
The Results.
With the Springbot’s platform and Campaign Services team doing all of the heavy lifting, the Meat Church team continues to see open rates and CTR on their emails that eclipse industry averages. Adding to that is a list growth of 40,000 new emails, allowing the BBQ brand to spread its reach across the country and bring in new fans every day. Springbot’s technology allows for the team to easily set up messages and deploy campaigns automatically, so they can focus on delivering a unique customer experience and continue developing awesome rubs, seasoning, brines and apparel that customers will love.
