“There was definitely some uncertainty around how the retail industry was going to be impacted by the pandemic. We made some changes to our marketing strategy and felt confident that we could execute on them with the support of Springbot. Thanks to a huge boost from their email automation and online ads features, we not only hit our marks but really exceeded the goals we set for ourselves.” – Amanda Wilbanks, Owner
Success at a Glance.
Like many retailers, Southern Baked Pies was needing to make big changes to their marketing priorities in response to the COVID-19 pandemic that was keeping people out of stores and sending them online. Leveraging the Springbot platform and working with their Account Manager, the SBP team reworked their marketing strategy and achieved incredible results. With the rapid spread of COVID-19 changing how consumers were shopping, Southern Baked Pie needed to rethink how they would market to shoppers and see success in the new normal of retail shopping.
In 2012, Amanda Wilbanks founded Southern Baked Pie in Gainesville, GA. Armed with family recipes, all-butter pie crusts and southern hospitality, she grew the business into four stores, a catering service and an eCommerce site that puts the brand’s amazing baked goods in homes, events and offices
all over America.
Working with their Account Manager, Southern Baked Pie increased their digital marketing across the board – more online ads, more emails and segmentation, and more automations.
With every optimization, Southern Baked Pie saw increased success. Online ads would drive new traffic and retarget site visitors. Through constant segmentation, the team was able to stay personal with their subscribers resulting in more purchases. Leveraging automations, the team was able to take a little off their plate while still driving more revenue through email. Pair these marketing actions with Southern Baked Pie’s amazing line of products, and shoppers were clearly enthusiastic that they could still receive the brand’s delicious baked goods during a time when folks were hesitant to leave their homes.