INCREASE IN ACTIVE
“I’m not a digital marketer by trade, but I recognized that to scale our online orders, I needed to first focus our marketing efforts on building a quality email subscriber list. I knew larger retailers were utilizing customer data to reach new audiences, but I assumed those services were too costly for a business like ours.” – Kathleen Plate, Owner
INCREASE IN ACTIVE
Despite years of steady growth through organic marketing efforts, owner Kathleen Plate saw a decrease in orders from tradeshow events – her largest revenue generator. Recently, as the store’s online orders and email subscriber list saw stagnant month-to-month growth, Kathleen discovered a need to expand her digital footprint.
Smart Glass Jewelry wanted to grow their email subscriber lists at an affordable cost and add digital marketing to their strategy.
Smart Glass Jewelry is an Atlanta-based small business using Shopify and is one of the nation’s leading eco-friendly accessory brands with an entire line of fashion jewelry made from recycled bottles. Founded in the early nineties, the small business is led by creative mastermind Kathleen Plate. The unique brand hit it big when Coca-Cola commissioned Kathleen to create a line using their signature bottles.
Leveraging the Springbot platform, Smart Glass Jewelry added digital marketing to their toolkit opening up new revenue channels, using Springbot Exchange Audience Expander to reach new customers and supplement their subscriber list. With the help of a dedicated Campaign Service Specialist, Kathleen was able to match her store’s customer data to identify look-alike audiences and launch an automated three-series email drip campaign.
Since joining the Springbot Exchange and launching Audience Expander, Smart Glass Jewelry has grown their active subscriber list by ten percent in less than three months. They’ve also achieved an engagement rate of five percent and have seen a steady growth of new online orders, up 38 percent compared to this time last year.