823%
RETURN ON AD SPEND
INCREASE
CASE STUDY
Working Springbot, Talia di Napoli optimized their ad strategy, seeing a huge increase on ROI and such an amazing order percent increase that we had to double check our math. Learn more below.
“We needed help to take our Facebook and Instagram to the next level and Springbot delivered. Our business has grown significantly since we launched our national rollout campaign in January. Working with the team at Springbot has been an excellent experience and their results, as well as knowledge on the subject, has proven to be invaluable.” – Edouard Freda, Founder & CEO
Success at a Glance
3950%
ORDER
INCREASE
10%
CLICK THROUGH
RATE INCREASE
The Summary
Like many eCommerce retailers, Talia di Napoli was looking to drive more traffic to their website through their marketing channels. Springbot worked with the brand to setup a complete customer journey through Facebook with amazing results.
Drive traffic to Talia di Napoli’s website and increase revenue through social marketing – specifically Facebook and Instagram.
The Brand
If you can’t make it to Naples for pizza, Talia di Napoli will send a slice of Naples to you. They have created the world’s first “sleeping pizza.” Each pizza is artisanally handmade by one of their master Pizzaiolos in Naples, Italy; sourcing local ingredients and following respected ancient recipes and traditions without preservatives, additives, or GMO’s. Each pizza is then flash-frozen via a proprietary method and shipped directly to your door.
INDUSTRY
Food & Beverage
SHOPPING CART
Shopify
The Solution
Working with Springbot’s Campaign Services Team, Talia di Napoli executed a marketing funnel strategy that brought in new consumers through ad prospecting, then drove conversions with retargeting. The strategy scaled in both budget and complexity as the business grew.
The Results
Ultimately, working with Springbot supported the business by increasing revenue and allowed Talia di Napoli to reallocate their internal energies to tackle other omnichannel marketing endeavors. The added sales and resources supported the team to expand their brand nationally, widening their shipping range and opening up new markets for growth. Today, Springbot serves as an extension of Talia di Napoli’s in-house team and we communicate on a regular basis to ensure campaigns remain profitable, as well as grow in complexity.