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Google Shopping Ads are an invaluable tool for any brand that sells products online. These highly visual ad units are displayed at the top of the search results and can help you capture traffic at every stage of the buyer’s journey.  If you’re new to Google Shopping Ads, there are some key differences from the…

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Originally posted May 19, 2014 on Groove’s blog   When Facebook Ads first launched in 2007, they came in like a wrecking ball — okay, there was probably a better phrase to use here, but who doesn’t love a solid Miley reference to start a blog post?    Advertisers across a variety of industries and…

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