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The Amazon Marketplace has more than 8.5 million sellers worldwide, with more than half-a-million new ones joining this year alone. It’s no surprise, then, that Amazon PPC ads have gotten more and more competitive with each passing year.  More competition drives PPC bids higher, which eats into margins for Amazon sellers. This means it’s more…

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In case you missed it, Amazon held their first-annual Amazon Prime Day yesterday in which they touted deals “better than Black Friday” in order to promote their Amazon Prime subscription service. Today, the springbots analyzed the results of the sale to gather lessons of what to do (and what not to do) when running an…

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