Posts Tagged ‘eCommerce marketing’
The What and Why of Customer Lifetime Value (CLV)
Good news! Calculating Customer Lifetime Value is easier than ever. All you have to do to view this important metric is open up your Springbot app. If you’re new to marketing, the term “Customer Lifetime Value” probably doesn’t mean anything to you, but it’s an important aspect of planning promotions. Knowing and understanding Customer Lifetime…
Read MorePut Together the Perfect Holiday Email Campaign
The last thing anyone wants to do around the holidays is stress about work. We know the idea of putting together an email seems like a lot, but we’re here to make the process smooth and easy for you so you have one less thing to stress over. First, make sure you have everything you…
Read MoreHow to Make Your Emails Stand Out This Holiday Season
The holidays are busy for everyone—from crazy work schedules and family events to shopping for all your needs, it’s easy to get overwhelmed by the influx of holiday emails hitting your inbox. We’ve already gone over the best holiday content, but that’s not the only factor that matters when it comes to getting customers to…
Read MoreSpringbot Ranked No. 193 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business. Springbot’s Marketing Robotics™ streamlines the process of automating, analyzing and personalizing eCommerce marketing. With its all-in-one platform and data-driven marketing recommendations, Springbot empowers retailers through its core features. ATLANTA, Nov. 7, 2019 /PRNewswire/ — Springbot, a…
Read More3 Email Design Takeaways From Our Summer Lookbook
So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…
Read MoreNew Year, New You: eCommerce Business Strategies to Help SMB Merchants Start the New Year Right
With another year behind us, it’s time to buckle down and start focusing on your business goals for 2019. The beginning of the year is the perfect time to assess your performance over the last 12 months and determine which aspects of your eCommerce business strategies are working well and where you might need to…
Read MoreeCommerce Guide: Building Personalization Across Every Marketing Channel
These days, it feels like when you see the phrase “eCommerce marketing,” the word “personalization” is never far behind. As much as we may tire of hearing about it, we have to admit that personalization is as worthy of the hype as all the marketing masters say it is. It’s tied to creating a good…
Read MoreSeven Quick and Easy SEO Tips for eCommerce Businesses
eCommerce marketers are faced with challenges that don’t plague other industries —abandoned carts, fierce competition and figuring out how to get products in front of the right consumers. Search engine optimization (SEO) has been the marketing darling of the eCommerce world for years, in large part because it helps address some of these industry-specific pain…
Read MoreeCommerce Marketing: The Best Times to Send Emails
When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…
Read MoreUser-Generated Content: Why It’s Critical to Your eCommerce Marketing Strategy
If you’re looking for a smart way to build loyalty in your brand, grow your traffic organically and reinvigorate eCommerce sales, you’ve got to leverage multiple factors at once. One of them is user-generated content (UGC). In the most basic terms, user-generated content is the content created by your users or customers. But it also…
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