Posts Tagged ‘eCommerce marketing’
3 Email Design Takeaways From Our Summer Lookbook
So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…
Read MoreNew Year, New You: eCommerce Business Strategies to Help SMB Merchants Start the New Year Right
With another year behind us, it’s time to buckle down and start focusing on your business goals for 2019. The beginning of the year is the perfect time to assess your performance over the last 12 months and determine which aspects of your eCommerce business strategies are working well and where you might need to…
Read MoreeCommerce Guide: Building Personalization Across Every Marketing Channel
These days, it feels like when you see the phrase “eCommerce marketing,” the word “personalization” is never far behind. As much as we may tire of hearing about it, we have to admit that personalization is as worthy of the hype as all the marketing masters say it is. It’s tied to creating a good…
Read MoreSeven Quick and Easy SEO Tips for eCommerce Businesses
eCommerce marketers are faced with challenges that don’t plague other industries —abandoned carts, fierce competition and figuring out how to get products in front of the right consumers. Search engine optimization (SEO) has been the marketing darling of the eCommerce world for years, in large part because it helps address some of these industry-specific pain…
Read MoreeCommerce Marketing: The Best Times to Send Emails
When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…
Read MoreUser-Generated Content: Why It’s Critical to Your eCommerce Marketing Strategy
If you’re looking for a smart way to build loyalty in your brand, grow your traffic organically and reinvigorate eCommerce sales, you’ve got to leverage multiple factors at once. One of them is user-generated content (UGC). In the most basic terms, user-generated content is the content created by your users or customers. But it also…
Read MoreBest-Selling Magento Themes and eCommerce Trends in 2018
This year, if your goal is to build an eCommerce store that serves your customer and your bottom line, you need to prioritize two things: user experience (UX) and responsive design. Undoubtedly, these are the two biggest web design trends at large, but they’re also particularly important for the eCommerce retailer. Customers now demand even…
Read MoreeCommerce Marketing Maturity: Where Do You Fall?
How effective is your digital marketing strategy? You may know that it’s making you money, but it could be making you more—much more, in fact. To gain a competitive edge and drive revenue to your online store, your organization needs to be on the path to reaching its full marketing maturity. With a marketing maturity…
Read MoreCustomer Testimonials: 7 Reasons Why They Boost Your Sales Numbers
Does your eCommerce website feature customer testimonials? If not, you’re missing out on a big opportunity to drive more conversions and sales to your online store. Customer testimonials are particularly important for online retailers. Online shoppers don’t get the opportunity to physically hold your products or get advice from an in-person sales associate. As a…
Read MoreA Look Back: How Springbot Helped Drive Growth in Sales and Revenue for 2014 [Infographic]
At Springbot, we produce a lot of content that highlights features and eCommerce marketing best practices. Ironically though, we tend to shy away from blogging about our success and the metrics that prove it. Today, that stops. We figured it was finally time for a good pat on the back. The infographic below illustrates why…
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