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The word “upsell” sometimes has negative connotations attached to it. It can conjure up images of high-pressure sales situations and mall kiosk employees vying for your attention. But, upselling is not a four-letter word. If you own an eCommerce store, it’s a vital part of your sales strategy.  Before you look deeper into upselling strategies,…

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eCommerce Strateggies Different Generations

Not too long ago, the preferred marketing strategy was to cast as wide a net as possible to garner the attention of every available customer. These days, we know that it’s wiser and more cost-effective to target customers based on specific demographic and behavioral data. Targeted ads are more than twice as effective and valuable…

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