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Email marketing can be one of the most vital aspects of your eCommerce company’s marketing strategies because it attracts new shoppers and keeps previous customers engaged with your brand. However, maintaining a successful email campaign requires a good deal of thought and effort. With an increasing number of people using the internet on a daily…

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In today’s super competitive retail climate, all merchants are looking for quick and easy ways to increase traffic and drive incremental sales. While much focus is being placed upon mobile and social media tactics, it can be difficult to truly realize the benefit and ultimately the return on investment for these efforts. With consumers becoming…

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