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Its formal name is short message service or SMS, but most of us know it by its more ubiquitous name: texting. Americans send an estimated six billion text messages per day, 90% of which are read in three minutes or less. When you compare texting to other forms of communication like phone calls and emails,…

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You’ve probably heard a lot of buzz about SMS marketing lately and wondered what it’s all about. SMS stands for “short message service,” which is just another way of saying text messages. Companies often use SMS for things like customer service, shipping updates, and account confirmation. So what’s the big deal? Well, for starters, SMS…

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