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Posts Tagged ‘springbot’

7 Tips to Manage Unexpected eCommerce Site Traffic

It might be hard to think about the holiday season with another four months to go. But the truth is, those four months are going to fly by, and before you know it, you’re going to be behind in your eCommerce holiday preparations. In this post, our friends from Tenzing share 7 tips on how…

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Three Tips on How to Use Social Media Effectively for Customer Service

  Ready to do something really groundbreaking and revolutionary in social media marketing for your online store? Let me blow your mind with these two words: customer service. Time and time again, customers ask me how they can really utilize social media as a marketing tool that drives quality site traffic and ultimately increases revenue.…

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Three Benefits of Knowing your Store's Demographic Data

No store can be all things to all people. Instead, store’s must reach specific customers and satisfy their particular needs with the right messages at the right time. In order to run a successful online store, and stay competitive, you must identify your customers, what they want, and when they want it. The question is,…

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Understand the Importance of Revenue Attribution for Social Media

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. That’s we are breaking down what revenue attribution means, types of attribution and, of course, the importance of understanding…

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When it Comes to eCommerce, Social Marketing Matters

Retailers often ask me about the ROI of their social marketing efforts and whether or not it is working. Questions like, “Is my Facebook page actually driving sales?” or “Is all this tweeting really doing anything for my bottom line?” and even “Should I be on Pinterest and Instagram?” come up in my daily conversions with Springbot…

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M-commerce: 6 Mobile Trends Impacting eCommerce Stores

The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone. With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding…

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12 Tips to Make Sure Your eCommerce Store is Ready for the Holiday Season

Christmas in July: How to Get your eCommerce Site Ready BEFORE the Holidays. Summer is now officially in full swing. And with the 4th of July weekend just around the corner, it’s hard to think about prepping for upcoming holiday season. As you know, Christmas comes earlier for marketers each year and identifying a strategy…

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3 Ways to Get More Out of Reviews on Your Magento Store

  It’s not news that reviews are good for your online store. We all know they can build trust and increase sales. According to research, 63% of shoppers are more likely to make a purchase from a store that has reviews and 79%of shoppers trust reviews as much as personal recommendations. But that’s not the…

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5 Facebook Ad Targeting Options for Better Marketing

Originally posted May 19, 2014 on Groove’s blog   When Facebook Ads first launched in 2007, they came in like a wrecking ball — okay, there was probably a better phrase to use here, but who doesn’t love a solid Miley reference to start a blog post?    Advertisers across a variety of industries and…

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How to Increase your Email List Size and Realize the Incremental Sales Benefits

In today’s super competitive retail climate, all merchants are looking for quick and easy ways to increase traffic and drive incremental sales. While much focus is being placed upon mobile and social media tactics, it can be difficult to truly realize the benefit and ultimately the return on investment for these efforts. With consumers becoming…

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