Posts Tagged ‘springbot’

Understand the Importance of Revenue Attribution for Social Media

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. That’s we are breaking down what revenue attribution means, types of attribution and, of course, the importance of understanding…

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When it Comes to eCommerce, Social Marketing Matters

Retailers often ask me about the ROI of their social marketing efforts and whether or not it is working. Questions like, “Is my Facebook page actually driving sales?” or “Is all this tweeting really doing anything for my bottom line?” and even “Should I be on Pinterest and Instagram?” come up in my daily conversions with Springbot…

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M-commerce: 6 Mobile Trends Impacting eCommerce Stores

The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone. With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding…

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12 Tips to Make Sure Your eCommerce Store is Ready for the Holiday Season

Christmas in July: How to Get your eCommerce Site Ready BEFORE the Holidays. Summer is now officially in full swing. And with the 4th of July weekend just around the corner, it’s hard to think about prepping for upcoming holiday season. As you know, Christmas comes earlier for marketers each year and identifying a strategy…

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3 Ways to Get More Out of Reviews on Your Magento Store

  It’s not news that reviews are good for your online store. We all know they can build trust and increase sales. According to research, 63% of shoppers are more likely to make a purchase from a store that has reviews and 79%of shoppers trust reviews as much as personal recommendations. But that’s not the…

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5 Facebook Ad Targeting Options for Better Marketing

Originally posted May 19, 2014 on Groove’s blog   When Facebook Ads first launched in 2007, they came in like a wrecking ball — okay, there was probably a better phrase to use here, but who doesn’t love a solid Miley reference to start a blog post?    Advertisers across a variety of industries and…

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How to Increase your Email List Size and Realize the Incremental Sales Benefits

In today’s super competitive retail climate, all merchants are looking for quick and easy ways to increase traffic and drive incremental sales. While much focus is being placed upon mobile and social media tactics, it can be difficult to truly realize the benefit and ultimately the return on investment for these efforts. With consumers becoming…

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Guide to Understanding Revenue Attribution for Social Media Marketing

Register for our upcoming Magento eCommerce Webinar! What it’s about: Guide to Understanding Revenue Attribution for Social Media Marketing When: July 16, 2014 at 9am PDT Webinar description: Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and…

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Four eCommerce Stores Breaking Boundaries Online

The best retailers are the ones that are breaking boundaries online in today’s market – offering the best innovation, creativity, and technology in one easy to navigate site. At Springbot, we wanted to recognize a few of those online stores who are breaking the mold and transforming the world of online shopping, eCommerce marketing and…

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Five Tips to Utilizing Trackable Links to Increase Revenue

Ecommerce marketers who want to determine the return on investment (ROI) and revenue attribution for every blog post, email outreach, social media post or online ad rely on trackable links. In the world of marketing where all activities are quantified and qualified, online marketing is evolving. Ecommerce marketers who want to determine the return on…

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